Joseph moved from Nottingham to London in 2009. After graduating with a degree in photography, he worked in art book shops (including the illustrious Tate Modern) and galleries. Although the world of exhibit catalogues and high-end tourist tat was scintillating to be sure, he felt an empty hole where his tastebuds where and decided to move into the equally aesthetically exciting field of specialty coffee.
Joseph has quickly risen to power, starting as Lab God and quickly moving up the ranks to his current elevated position as Coffee Hunter. He serves as a account manager to East Midlands, Turkey and parts of Europe.