Sustainability

True sustainability requires understanding  fine coffee not as a generic commodity but, rather, as a unique product with distinctive flavours, varieties, profiles and personality.  Prices for farmers must be linked to the quality of the coffee they produce.

Furthermore, investment in education for roasters, baristas, producers and consumers is one of our main priorities. Our mission, and the key to long-term sustainability, is to show people just how outstanding and diverse coffee can be!